LATEST NEWS

VICTOR SUPER PREMIUM PET FOOD HONORS VETERANS WITH $20,000 DONATION

Funds for Second Chance K9 and This Able Veteran help provide service dogs to veterans living with PTSD

To honor and assist former military this Veterans Day, VICTOR Super Premium Pet Food has donated $20,000 to two nonprofit partners that work to provide veterans with trained service dogs.

“We celebrate and support all the ways dogs enhance our lives, and we have seen firsthand how crucial the bond between a service dog and a military veteran can be,” said Jeff Caswell, CEO of Mid America Pet Food. “We’re honored to support the impactful work of our nonprofit partners as they specially train dogs to meet the needs of veterans with PTSD. We want to raise awareness of their crucial mission to help those who have served and sacrificed for our great nation.”

VICTOR SUPER PREMIUM PET FOOD INVESTS MILLIONS IN TEXAS FACILITY

East Texas production plant features state-of-the-art equipment and automation for enhanced safety and quality controls

MOUNT PLEASANT, Texas (Aug. 7, 2024) – VICTOR Super Premium Pet Food, a Mid America Pet Food brand known for high-quality pet nutrition at a common-sense value, has continued to make major upgrades to its Mount Pleasant production facility, including updates to food safety and testing procedures.

Over the last year, VICTOR has invested more than $5 million in the facility, team and processes to continually deliver products that exceed industry-leading food safety and testing standards. These upgrades include:

MID AMERICA PET FOOD NAMES NEW CEO

Consumer packaged goods veteran CEO Jeff Caswell joins premium pet food company

MOUNT PLEASANT, Texas (July 17, 2024) – Mid America Pet Food, parent company and manufacturer of premium pet food brands including VICTOR Super Premium Pet Food, has appointed Jeff Caswell as its new CEO. The company’s interim CEO, Mark Schiller, will transition to the company’s board of directors.

A seasoned consumer-packaged goods CEO, Caswell has extensive experience building world class brands. He most recently served as CEO and board member for Sabrosura Foods, where he led aggressive growth over the past three years.

VICTOR Supports Military Veterans, Makes Additional Donation to Help Pair Veterans with PTSD Service Dogs

VICTOR is proud to support our nation’s veterans and has made an additional donation to further the work of two non-profit organizations we partner with year-round, This Able Veteran (TAV) and Second Chance K9. This donation will support the important work of both groups as they continue their mission to match military veterans living with PTSD with specially trained service dogs, all at no cost to the veteran.

“This Able Veteran simply could not serve our veterans and provide them with the help they need without loyal and generous donors like VICTOR,” said Rebecca Renshaw, Executive Director of This Able Veteran.

VICTOR and Dr. Duck at National Wild Turkey Federation Convention

An event we look forward to each year, VICTOR was proud to once again attend the National Wild Turkey Federation (NWTF) Convention.

Having supported the NWTF for the past 10 years, we always look forward to the opportunity to meet their extraordinary members at convention. This year was no different and we were happy to “treat” show attendees with a free bag of VICTOR treats when they stopped by our booth! We also welcomed our friends from Dr. Duck, Dennis Loosier and Billy Campbell, at our booth to take photos and visit with attendees.

Mid America Pet Food Increases Commitment to Quality, Enacts Enhanced Comprehensive Pet Food Safety Plan

Mid America Pet Food has worked diligently to enhance our comprehensive pet food safety plan. As a result, all bags of VICTOR kibble that have a best by date of 11/1/24 or later were produced under our enhanced food safety measures and are not impacted by the recall. Any bag of VICTOR that has a best by date that falls after 11/1/24 is not impacted by the voluntary recall.

We value the trust you place in us to deliver nutrition to the loyal companions who are Always By Your Side, and have worked diligently to protect and earn that trust.

Mid America Pet Food Expands Voluntary Recall to Include Additional Dog and Cat Food Products Due to Possible Salmonella Health Risk

Mid America Pet Food, Mount Pleasant, Texas, is expanding its October 30, 2023, voluntary recall to include additional pet food products, with Best By Dates before 10/31/24, made at its Mount Pleasant facility, due to the products’ potential to be contaminated with Salmonella. Salmonella can affect animals eating the products, and there is risk to humans from handling contaminated pet products, especially if they have not thoroughly washed their hands after having contact with the products or any surfaces exposed to these products. 

Nature’s Logic Plants 2,935 Trees Across the US

Continuing our commitment to sustainability and further looking to apply the logic of nature to all that we do, we’re proud to share that Nature’s Logic has planted 2,935 trees across the United States.

Nature’s Logic partnered with Pet Supplies Plus to offer a training opportunity for their team, and for every team member who completed the training Nature’s Logic committed to planting five trees in their honor. Pet Supplies Plus had 587 team members participate, resulting in Nature’s Logic planting 2,935 trees across the country in partnership with the Arbor Day Foundation, the world’s largest membership nonprofit dedicated to tree planting.

MAPF Welcomes Chief Revenue Officer

Announced today, Mid America Pet Food (MAPF), has appointed Donald Young as Chief Revenue Officer.

In this new role Young will join the MAPF executive team as he will oversee the MAPF selling organization, including both the VICTOR Super Premium Pet Food and Nature’s Logic sales teams, and will be responsible for all revenue and sales activities, both domestic and international. He will report to MAPF CEO and President Greg Cyr.
 

Mid America Pet Food Issues Voluntary Recall

Mid America Pet Food, Mount Pleasant, Texas, is voluntarily recalling one lot of Victor Super Premium Dog Food, 5-pound Hi-Pro Plus produced at its Mount Pleasant, Texas production facility because it has the potential to be contaminated with Salmonella. Salmonella can affect animals eating the products and there is risk to humans from handling contaminated pet products, especially if they have not thoroughly washed their hands after having contact with the products or any surfaces exposed to these products.

One Way, The Right Way

We’re happy to share that we have released our inaugural Corporate Social Responsibility and Sustainability Report, entitled, “One Way, the Right Way.”

Reflective of the unique brand portfolio which includes VICTOR® Super Premium Pet Food and Nature’s Logic®, among other brands, this report highlights that sustainability efforts can be an integral part of a successful business that serves common-sense value products to varying consumer bases.

Hi-Pro Plus Featured by Chicago Tribune

VICTOR’s Hi-Pro Plus formula has been featured by the Chicago Tribune as a top affordable dog food that is ideal for pet owners on a budget. 

This notable recognition is a result of Hi-Pro Plus being made by a trusted brand and offering “…comprehensive nutrition with a wholesome blend of protein from meat, vegetables and grains that’s perfect for all life stages,” as shared in the article.
 

Mid America Pet Food Exec named PSC Chair

Mid America Pet Food’s Senior Vice President of Corporate Social Responsibility, David Yaskulka, has been unanimously elected to serve as Board Chair for the Pet Sustainability Coalition (PSC) for a two-year term.

“I’m humbled and thrilled to help this extraordinary staff and group of fellow volunteers move our industry toward greater and greater sustainability,” said Yaskulka.

VICTOR Featured on the Dr. Duck Waterfowl Podcast

Our Senior Vice President of Nutrition and Supply Chain, recently sat down with our friends at Dr. Duck to talk all things pet nutrition and specifically discuss the nutritional needs of hunting dogs. During the podcast go over VICTOR’s approach to nutrition and answer fan submitted questions, including:  

VICTOR Named a Top Dog at Pet Supplies Plus

We’re proud to share that VICTOR, a Mid America Pet Food brand, has been honored with a “Top Dog” award at the Pet Supplies Plus Annual Summit.

This award is given to the brand within Pet Supplies Plus stores that has had the largest sales growth, spanning all categories sold in their stores, over the past two years. As the nation’s largest independent pet store, Pet Supplies Plus has over 630 locations in 40 states and counting.

Tractor Supply Honors MAPF

MAPF Named 2022 Tractor Supply Vendor Partner of the Year

Honored for our commitment, partnership, and focus to providing the products needed to support Tractor Supply’s customers, we are proud to share that Mid America Pet Food has been named Tractor Supply’s 2022 Vendor of The Year.

HI-PRO BITES AND HI-PRO STRIPS

Offering two new ways to treat the dog who is Always By Your Side®, VICTOR is happy to officially share the newest addition to our Classic Treats line, Hi-Pro Bites and Hi-Pro Strips!

These new treats are both high protein treats featuring real beef as the first ingredient and are offered in a tender texture. Hi-Pro Bites come in smaller, bite-sized and lower calorie pieces making it an ideal training treat while Hi-Pro Strips are a savory strip treat, serving as a great option for active dogs.
 

NATURE’S LOGIC^® NAMED TOP ECO INNOVATOR

Nature’s Logic, a MAPF brand, and the creators of 100% natural pet food with no synthetic vitamins or minerals, has been named #11 on the inaugural Real Leaders® Eco Innovation Awards, and is the only pet food brand to make the list. 

VICTOR Featured on Ag Future Podcast

With a variety of options on the market, we know pet parents can become overwhelmed with choices when they’re looking to find the right food for their loyal companion.

Top 5 Nutrition Questions for Sporting Dog Owners

We all want the best for our dogs, and we know it can be difficult to select a formula for sporting dogs that will help them achieve peak performance and take care of their nutritional needs.

VICTOR’s VPRO Blend Featured in Gun Dog Magazine

To help bring to life the benefits VPRO offers to hunting dogs, our Sr. Vice President of Nutrition and Supply Chain, Michael Keith, recently sat down with Gun Dog Magazine to break down what VPRO is, how it works within your dog, and the results you’ll start to see after you feed VICTOR. Check out their conversation in Gun Dog Magazine’s recent article, “VICTOR’s ‘VPRO Blend’ fuels the hunting dog” here.

Greg Cyr Named to Pet Age Power 50 List

Recently announced, Mid America Pet Food’s CEO Greg Cyr has been named to Pet Age’s inaugural Power 50 List. The Power 50 program has been established to recognize and highlight leaders and influencers in the pet care space.

“I’m honored to be recognized by Pet Age and be part of their first ever Power 50 list,” said Cyr. “It’s been an amazing experience to lead the talented team we have at Mid America Pet Food. 

David Yaskulka to Lead MAPF Sustainability Efforts

We are excited to share that we have recently appointed David Yaskulka to lead sustainability efforts as Senior Vice President, Corporate Social Responsibility for Mid America Pet Food.

Yaskulka previously served as Nature’s Logic CEO, where under his leadership the company was named a top 20 brand by the Pet Sustainability Coalition and forged several sustainability “firsts” for the industry, including: 

Meet our Three New Cat Kibble Formulas

Announced today, we have expanded our super premium pet food portfolio and have introduced three new dry cat kibble formulas! These new formulas have been designed to meet the nutritional needs of indoor and outdoor cats and kittens through all life stages with special attention to energy levels, weight management, and healthy skin and coat.

Meet Elite Canine, VICTOR’s Newest Formula

Building on our commitment to providing super premium nutrition at a common-sense value, we’re happy to announce that we have created a new formula specifically with the nutritional needs of large breed puppies and adult dogs in mind.

Elite Canine is VICTOR’s newest kibble formula and is a nutrient dense recipe that features multiple proteins to keep large breeds healthy and active...

MAPF welcomes Nature’s Logic^®

Mid America Pet Food is happy to announce that we have expanded our portfolio with the recent acquisition of Nature’s Logic^®.

Welcoming Nature’s Logic to our family of brands allows us the exciting opportunity to maintain focus on our mission of delivering high quality, reliable pet nutrition uniquely designed to foster a healthy and active life for the pets we love. Both VICTOR and Nature’s Logic brands bring unique benefits to pet parents and their loyal companions, and we look forward to offering an expanded approach to pet nutrition.

Nasdaq Highlights Strong VICTOR Investment

VICTOR Super Premium Pet Food (VICTOR), a Mid America Pet Food company, has been recently recognized by Nasdaq as a “key gainer” for Tractor Supply Company. This recognition comes as several companies have shown an interest in increasing their investments in the pet industry space following the spike in sales seen since the beginning stages of COVID-19.

VICTOR introduces new partnership with Realtree

United by a shared passion for the outdoors, VICTOR has created an exclusive subline of super premium dog food formulas, in partnership with Realtree, that have been formulated specifically with the nutritional needs of active, hunting dogs in mind.

VICTOR Honors our Heroes with This Able Veteran

The bond we share with our loyal companions runs deep. At VICTOR, through our partnership with This Able Veteran, we’ve been inspired by the importance of these bonds for U.S. Military Veterans with service dogs who help support them each day.

Introducing their new favorite treat.

It’s an exciting time for us at VICTOR as we officially introduce VICTOR Crunchy Dog Treats to our portfolio.

These new treats are available in three recipes featuring chicken meal, turkey meal and lamb meal. Whether you use them in training, as a snack while hitting the trails, or as a nutritional treat, they are the perfect reward for your loyal companion.

VICTOR HONORS VETERANS

VICTOR has recently partnered with This Able Veteran, a 501c3 non-profit organization providing specially trained service dogs for U.S. Military Veterans diagnosed with PTSD. “This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program. It’s a high-quality product that give these dogs the energy they need for working all day.” - Pam Largent, President of This Able Veteran

VICTOR at Game Fair 2019

Our VICTOR crew has headed north for Minnesota’s 2019 Game Fair. The show spans two weekends, August 9-11th and August 16-18th at Armstrong Ranch Kennels in Ramsey, MN. Game Fair is a sporting event for all ages — and dogs— that spans over 80 acres of woods and water. It’s an outdoorsman’s paradise and a wonderland for their dogs. Field trials, dock dives and timed water retrieving events go on all weekend long. It’s the perfect opportunity for a dog to show off their skills as they head towards active hunting season.

Duck Commander Father's Day Gift Guide

If your dad’s favorite child was your dog then do we have the feed for him. Ever since we started feeding our dogs this food, they completely changed.

Madison Brown Visits VICTOR

Our team was honored to have Madison Brown and her film crew spend the day with us in Mt. Pleasant, Texas at our plant. Her team filmed an episode of her show Chasing Down Madison Brown — to air on RFDTV. We took her on a behind-the-scenes look of our plant to see how VICTOR Super Premium Pet Food is made.

Another VICTOR winner at the AKC National Champion

VICTOR food is the best I’ve used in years! My dogs use more of the high-quality food, poop less, and their coats stay healthy and thick throughout the year.