We strive to enrich the lives of pet families today, tomorrow and always.


Find the latest articles and features on Mid America Pet Food, our brands, and our associates!

Nasdaq Highlights Strong VICTOR Investment

Oct 02, 2020 |

VICTOR Super Premium Pet Food (VICTOR), a Mid America Pet Food company, has been recently recognized by Nasdaq as a “key gainer” for Tractor Supply Company. This recognition comes as several companies have shown an interest in increasing their investments in the pet industry space following the spike in sales seen since the beginning stages of COVID-19.

VICTOR introduces new partnership with Realtree

Sep 24, 2020 |

United by a shared passion for the outdoors, VICTOR has created an exclusive subline of super premium dog food formulas, in partnership with Realtree, that have been formulated specifically with the nutritional needs of active, hunting dogs in mind.


VICTOR Honors our Heroes with This Able Veteran

May 15, 2020 |

The bond we share with our loyal companions runs deep. At VICTOR, through our partnership with This Able Veteran, we’ve been inspired by the importance of these bonds for U.S. Military Veterans with service dogs who help support them each day.


Introducing their new favorite treat.

May 13, 2020 |

It’s an exciting time for us at VICTOR as we officially introduce VICTOR Crunchy Dog Treats to our portfolio.

These new treats are available in three recipes featuring chicken meal, turkey meal and lamb meal. Whether you use them in training, as a snack while hitting the trails, or as a nutritional treat, they are the perfect reward for your loyal companion.

This Able Veteran



VICTOR has recently partnered with This Able Veteran, a 501c3 non-profit organization providing specially trained service dogs for U.S. Military Veterans diagnosed with PTSD. “This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program. It’s a high-quality product that give these dogs the energy they need for working all day.” - Pam Largent, President of This Able Veteran

VICTOR at Game Fair 2019

Aug 16, 2019 | Game Fair 2019

Our VICTOR crew has headed north for Minnesota’s 2019 Game Fair. The show spans two weekends, August 9-11th and August 16-18th at Armstrong Ranch Kennels in Ramsey, MN. Game Fair is a sporting event for all ages — and dogs— that spans over 80 acres of woods and water. It’s an outdoorsman’s paradise and a wonderland for their dogs. Field trials, dock dives and timed water retrieving events go on all weekend long. It’s the perfect opportunity for a dog to show off their skills as they head towards active hunting season.

Duck Commander Father's Day Gift Guide

Jun 07, 2019 | JUSTIN MARTIN

If your dad’s favorite child was your dog then do we have the feed for him. Ever since we started feeding our dogs this food, they completely changed.

Madison Brown Visits VICTOR

May 24, 2019 | MADISON BROWN

Our team was honored to have Madison Brown and her film crew spend the day with us in Mt. Pleasant, Texas at our plant. Her team filmed an episode of her show Chasing Down Madison Brown — to air on RFDTV. We took her on a behind-the-scenes look of our plant to see how VICTOR Super Premium Pet Food is made.

Another VICTOR winner at the AKC National Champion

May 15, 2019 | KATHY LORMIS

VICTOR food is the best I’ve used in years! My dogs use more of the high-quality food, poop less, and their coats stay healthy and thick throughout the year.