We strive to enrich the lives of pet families today, tomorrow and always.
Mid America Pet Food
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Meet our Three New Cat Kibble Formulas

Announced today, we have expanded our super premium pet food portfolio and have introduced three new dry cat kibble formulas! These new formulas have been designed to meet the nutritional needs of indoor and outdoor cats and kittens through all life stages with special attention to energy levels, weight management, and healthy skin and coat.

Welcoming Nature’s Logic

MAPF welcomes Nature’s Logic®

Mid America Pet Food is happy to announce that we have expanded our portfolio with the recent acquisition of Nature’s Logic®.

Welcoming Nature’s Logic to our family of brands allows us the exciting opportunity to maintain focus on our mission of delivering high quality, reliable pet nutrition uniquely designed to foster a healthy and active life for the pets we love. Both VICTOR and Nature’s Logic brands bring unique benefits to pet parents and their loyal companions, and we look forward to offering an expanded approach to pet nutrition.

Nasdaq Highlights Strong VICTOR Investment

VICTOR Super Premium Pet Food (VICTOR), a Mid America Pet Food company, has been recently recognized by Nasdaq as a “key gainer” for Tractor Supply Company. This recognition comes as several companies have shown an interest in increasing their investments in the pet industry space following the spike in sales seen since the beginning stages of COVID-19.

VICTOR introduces new partnership with Realtree

United by a shared passion for the outdoors, VICTOR has created an exclusive subline of super premium dog food formulas, in partnership with Realtree, that have been formulated specifically with the nutritional needs of active, hunting dogs in mind.


VICTOR Honors our Heroes with This Able Veteran

The bond we share with our loyal companions runs deep. At VICTOR, through our partnership with This Able Veteran, we’ve been inspired by the importance of these bonds for U.S. Military Veterans with service dogs who help support them each day.