One Way, The Right Way

We’re happy to share that we have released our inaugural Corporate Social Responsibility and Sustainability Report, entitled, “One Way, the Right Way.”

Reflective of the unique brand portfolio which includes VICTOR® Super Premium Pet Food and Nature’s Logic®, among other brands, this report highlights that sustainability efforts can be an integral part of a successful business that serves common-sense value products to varying consumer bases.

Hi-Pro Plus Featured by Chicago Tribune

VICTOR’s Hi-Pro Plus formula has been featured by the Chicago Tribune as a top affordable dog food that is ideal for pet owners on a budget. 

This notable recognition is a result of Hi-Pro Plus being made by a trusted brand and offering “…comprehensive nutrition with a wholesome blend of protein from meat, vegetables and grains that’s perfect for all life stages,” as shared in the article.
 

Mid America Pet Food Exec named PSC Chair

Mid America Pet Food’s Senior Vice President of Corporate Social Responsibility, David Yaskulka, has been unanimously elected to serve as Board Chair for the Pet Sustainability Coalition (PSC) for a two-year term.

“I’m humbled and thrilled to help this extraordinary staff and group of fellow volunteers move our industry toward greater and greater sustainability,” said Yaskulka.

VICTOR Featured on the Dr. Duck Waterfowl Podcast

Our Senior Vice President of Nutrition and Supply Chain, Michael Keith, recently sat down with our friends at Dr. Duck to talk all things pet nutrition and specifically discuss the nutritional needs of hunting dogs. During the podcast go over VICTOR’s approach to nutrition and answer fan submitted questions, including:  

VICTOR Named a Top Dog at Pet Supplies Plus

We’re proud to share that VICTOR, a Mid America Pet Food brand, has been honored with a “Top Dog” award at the Pet Supplies Plus Annual Summit.

This award is given to the brand within Pet Supplies Plus stores that has had the largest sales growth, spanning all categories sold in their stores, over the past two years. As the nation’s largest independent pet store, Pet Supplies Plus has over 630 locations in 40 states and counting.