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OUR LATEST NEWS

Nasdaq Highlights Strong VICTOR Investment

VICTOR Super Premium Pet Food (VICTOR), a Mid America Pet Food company, has been recently recognized by Nasdaq as a “key gainer” for Tractor Supply Company. This recognition comes as several companies have shown an interest in increasing their investments in the pet industry space following the spike in sales seen since the beginning stages of COVID-19.

VICTOR introduces new partnership with Realtree

United by a shared passion for the outdoors, VICTOR has created an exclusive subline of super premium dog food formulas, in partnership with Realtree, that have been formulated specifically with the nutritional needs of active, hunting dogs in mind.

THIS ABLE VETERAN

VICTOR Honors our Heroes with This Able Veteran

The bond we share with our loyal companions runs deep. At VICTOR, through our partnership with This Able Veteran, we’ve been inspired by the importance of these bonds for U.S. Military Veterans with service dogs who help support them each day.

VICTOR CRUNCHY DOG TREATS

Introducing their new favorite treat.

It’s an exciting time for us at VICTOR as we officially introduce VICTOR Crunchy Dog Treats to our portfolio.

These new treats are available in three recipes featuring chicken meal, turkey meal and lamb meal. Whether you use them in training, as a snack while hitting the trails, or as a nutritional treat, they are the perfect reward for your loyal companion.

This Able Veteran

VICTOR HONORS VETERANS

VICTOR has recently partnered with This Able Veteran, a 501c3 non-profit organization providing specially trained service dogs for U.S. Military Veterans diagnosed with PTSD. “This Able Veteran was very excited when the VICTOR team called. We were already feeding VICTOR to the dogs in our program. It’s a high-quality product that give these dogs the energy they need for working all day.” - Pam Largent, President of This Able Veteran