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VICTOR’s VPRO Blend Featured in Gun Dog Magazine

To help bring to life the benefits VPRO offers to hunting dogs, our Sr. Vice President of Nutrition and Supply Chain, Michael Keith, recently sat down with Gun Dog Magazine to break down what VPRO is, how it works within your dog, and the results you’ll start to see after you feed VICTOR. Check out their conversation in Gun Dog Magazine’s recent article, “VICTOR’s ‘VPRO Blend’ fuels the hunting dog” here.

Greg Cyr Named to Pet Age Power 50 List

Recently announced, Mid America Pet Food’s CEO Greg Cyr has been named to Pet Age’s inaugural Power 50 List. The Power 50 program has been established to recognize and highlight leaders and influencers in the pet care space.

“I’m honored to be recognized by Pet Age and be part of their first ever Power 50 list,” said Cyr. “It’s been an amazing experience to lead the talented team we have at Mid America Pet Food. 

David Yaskulka to Lead MAPF Sustainability Efforts

We are excited to share that we have recently appointed David Yaskulka to lead sustainability efforts as Senior Vice President, Corporate Social Responsibility for Mid America Pet Food.

Yaskulka previously served as Nature’s Logic CEO, where under his leadership the company was named a top 20 brand by the Pet Sustainability Coalition and forged several sustainability “firsts” for the industry, including: 

Meet our Three New Cat Kibble Formulas

Announced today, we have expanded our super premium pet food portfolio and have introduced three new dry cat kibble formulas! These new formulas have been designed to meet the nutritional needs of indoor and outdoor cats and kittens through all life stages with special attention to energy levels, weight management, and healthy skin and coat.

Meet Elite Canine, VICTOR’s Newest Formula

Building on our commitment to providing super premium nutrition at a common-sense value, we’re happy to announce that we have created a new formula specifically with the nutritional needs of large breed puppies and adult dogs in mind.

Elite Canine is VICTOR’s newest kibble formula and is a nutrient dense recipe that features multiple proteins to keep large breeds healthy and active...